Saturday, August 22, 2009

LIFE and health, No Longer HEALTH and life

It's taken longer than I've wanted and the journey has not been without frustration, but I've taken my agency from being a health insurance agency that also offers life insurance to being a life insurance agency that also offers health insurance.

Several things prompted the change. Most important was the realization that although I saved my customers hundreds and often thousands of dollars on health insurance, I had the potential to create and save tens or hundreds of thousands of dollars for them and their families with life insurance, annuities, and IRA's. That's thrilling to me and my clients.

The increasing regulation of the health insurance industry, especially with Medicare, has been a factor also. Because of all the hoops I have to jump through, extra documentation, and time spent on claims issues, I'm fairly sure I'm making less than minimum wage on health insurance sales. I haven't calculated it out. Better things to do with my time.

I'm focussing on life insurance because I believe in it. Nothing else has the power to protect families that life insurance does. And nothing's more important than family.